The Application itself is not a goal at all, it’s an obstacle between the users and their goal.
Designing the Obvious
29
September
2008
I'm a consultant and a flash developer, with former careers in graphic design, web strategy, and music production. My goal is to create better experiences through code, design, and talking about the business value of good user experiences.
The Application itself is not a goal at all, it’s an obstacle between the users and their goal.
Designing the Obvious
