Comments on: Luring the Average Consumer http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/ Niko Nyman's blog on shifting topics. Fri, 21 Nov 2008 23:43:46 +0000 http://wordpress.org/?v=2.6 By: /personal » Blog Archive » Jobs on the state of music http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-22337 /personal » Blog Archive » Jobs on the state of music Wed, 21 Feb 2007 11:45:21 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-22337 <p>[...] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. [...]</p> [...] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. [...]

]]> By: /personal » Blog Archive » Failed recommendations http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-16817 /personal » Blog Archive » Failed recommendations Sat, 20 Jan 2007 09:36:55 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-16817 <p>[...] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. [...]</p> [...] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. [...]

]]> By: Niko http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15712 Niko Mon, 15 Jan 2007 09:38:32 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15712 <p>I falled into the trap of mistaking the most vocal users as the lead users. My bad. ;)</p> I falled into the trap of mistaking the most vocal users as the lead users. My bad. ;)

]]> By: Sami O http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15629 Sami O Sun, 14 Jan 2007 18:55:00 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15629 <p>i've been fortunate enough to have experienced both, the average joe and lead user (as in lead user innovation) driven product development. i'd pick lead user almost in all cases, especially when there is room for novel innovations within a product category ie typically in early stages of product lifecycle,</p> <p>I'd suspect that in nowadays high-end phones there exists not that much what lead users want. lead users are not geeks or hardcore users per se</p> i’ve been fortunate enough to have experienced both, the average joe and lead user (as in lead user innovation) driven product development. i’d pick lead user almost in all cases, especially when there is room for novel innovations within a product category ie typically in early stages of product lifecycle,

I’d suspect that in nowadays high-end phones there exists not that much what lead users want. lead users are not geeks or hardcore users per se

]]> By: Niko http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15401 Niko Sat, 13 Jan 2007 08:54:54 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15401 <p>Somehow I feel Nokia is great at asking lead users what they want... so the high-end phones <em>have</em> close to everything the hc users want. And Average Joes can't stop complaining. So maybe asking the lead users is not good enough either.</p> <p>I'm a fan of the saying "users don't need what they want, and they don't want what they need". I would throw out a guess that best results would be achieved by <em>watching</em> the user behaviour patterns long enough to overcome any <a href="http://www.nnyman.com/personal/2006/09/05/tired-of-wow/" title="Tired of Wow (on this blog)" rel="nofollow">wow</a> that might obstruct seeing the real needs.</p> Somehow I feel Nokia is great at asking lead users what they want… so the high-end phones have close to everything the hc users want. And Average Joes can’t stop complaining. So maybe asking the lead users is not good enough either.

I’m a fan of the saying “users don’t need what they want, and they don’t want what they need”. I would throw out a guess that best results would be achieved by watching the user behaviour patterns long enough to overcome any wow that might obstruct seeing the real needs.

]]> By: Sami O http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15314 Sami O Fri, 12 Jan 2007 21:13:30 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15314 <p>In a recent Time mag article it is claimed that Apple conducts zero market research with its customer base. That might very well be true. Average Joe does not know what he wants, you should ask instead the lead users. And Jobs is an uber lead user. Seems to be working.</p> <p>In your case few hard core music enthusiasts would suffice...</p> In a recent Time mag article it is claimed that Apple conducts zero market research with its customer base. That might very well be true. Average Joe does not know what he wants, you should ask instead the lead users. And Jobs is an uber lead user. Seems to be working.

In your case few hard core music enthusiasts would suffice…

]]> By: /personal » Blog Archive » Why iPhone sucks http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15250 /personal » Blog Archive » Why iPhone sucks Fri, 12 Jan 2007 14:03:30 +0000 http://www.nnyman.com/personal/2007/01/11/luring-the-average-consumer/#comment-15250 <p>[...] This very well might be the business environment created by the mobile phone companies themselves, but I have a hard time believing this is what the users really want. In fact it sounds so unbelievable there’s probably a lot of research and statistics showing this is what the average consumer wants. [...]</p> [...] This very well might be the business environment created by the mobile phone companies themselves, but I have a hard time believing this is what the users really want. In fact it sounds so unbelievable there’s probably a lot of research and statistics showing this is what the average consumer wants. [...]

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