Comments on: From New Media to Web 2.0 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/ Niko Nyman's blog on shifting topics. Mon, 01 Dec 2008 18:16:19 +0000 http://wordpress.org/?v=2.6 By: /personal » Blog Archive » From Interactive Agencies to Agency 2.0 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2540 /personal » Blog Archive » From Interactive Agencies to Agency 2.0 Mon, 31 Jul 2006 20:17:25 +0000 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2540 <p>[...] New media was created in “interactive agencies”. The bigger the agency, the better the agency. Despite the name, there wasn’t that much interaction going on: [...]</p> [...] New media was created in “interactive agencies”. The bigger the agency, the better the agency. Despite the name, there wasn’t that much interaction going on: [...]

]]> By: Niko http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2520 Niko Sat, 29 Jul 2006 16:37:41 +0000 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2520 <p>Only today I was reading the chapter about <em>Realness</em> in the <a href="http://www.nnyman.com/personal/category/books/sticky-wisdom/" title="My posts about Sticky Wisdom" rel="nofollow">Sticky Wisdom</a> book. It's all about the importance of explaining ideas by showing something real, not just words.</p> Only today I was reading the chapter about Realness in the Sticky Wisdom book. It’s all about the importance of explaining ideas by showing something real, not just words.

]]> By: Murk http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2519 Murk Sat, 29 Jul 2006 13:19:51 +0000 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2519 <p>IMHO practical examples are the only way to sell new technology to clients. If you show what can be achieved through Web 2.0 vs. any old web app (37 signals stuff is great, even GMail has some nifty features) most clients will get the point. From a client's (or user's) point-of-view it doesn't maybe matter if it's Flash 8 or Web 2.0, but it's up to the designers and developers to propose solutions that "make the web more usable / a better place" (okay, that sounded sooo lame).</p> <p>/off-topic/ Looking back the memory lane I remember trying to pitch the idea of cutting up their TV-commercial into "an interactive" game of some sorts. It seemed to go down the drain, but then I realized that I had to show them (this was before most of the excellent F&B Volvo and J&C campaigns) them something. And after showing Hi-Res' Life Switch (http://www.lifeswitch.org/) it took 5 minutes to close the deal and start the project.</p> <p>Nothign spectacular, but the lesson is to always have some suitable examples (preferably foreign if you're Finnish, as clients adore anything done outside Finland ;) up your sleeve. And naturally not just own references.</p> IMHO practical examples are the only way to sell new technology to clients. If you show what can be achieved through Web 2.0 vs. any old web app (37 signals stuff is great, even GMail has some nifty features) most clients will get the point. From a client’s (or user’s) point-of-view it doesn’t maybe matter if it’s Flash 8 or Web 2.0, but it’s up to the designers and developers to propose solutions that “make the web more usable / a better place” (okay, that sounded sooo lame).

/off-topic/ Looking back the memory lane I remember trying to pitch the idea of cutting up their TV-commercial into “an interactive” game of some sorts. It seemed to go down the drain, but then I realized that I had to show them (this was before most of the excellent F&B Volvo and J&C campaigns) them something. And after showing Hi-Res’ Life Switch (http://www.lifeswitch.org/) it took 5 minutes to close the deal and start the project.

Nothign spectacular, but the lesson is to always have some suitable examples (preferably foreign if you’re Finnish, as clients adore anything done outside Finland ;) up your sleeve. And naturally not just own references.

]]> By: Niko http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2505 Niko Fri, 28 Jul 2006 06:15:34 +0000 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2505 <p>If you slapped a "Web 2.0 Ready" badge on a site right now, it would probably only confuse some and make others laugh. (hmm.. maybe I should start designing the badge ;)</p> <p>So I say let's keep it. It's a fuzzy all-inclusive term anyway. To inflict a new label or abbreviation on customers I think it should be very well defined and most importantly, provide value. Just make a site work and the concept version number doesn't matter.</p> If you slapped a “Web 2.0 Ready” badge on a site right now, it would probably only confuse some and make others laugh. (hmm.. maybe I should start designing the badge ;)

So I say let’s keep it. It’s a fuzzy all-inclusive term anyway. To inflict a new label or abbreviation on customers I think it should be very well defined and most importantly, provide value. Just make a site work and the concept version number doesn’t matter.

]]> By: Marjut http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2503 Marjut Fri, 28 Jul 2006 02:51:48 +0000 http://www.nnyman.com/personal/2006/07/28/from-new-media-to-web-20/#comment-2503 <p>...but the customer still knows nothing about Web 2.0. Absolutely nothing. They might know about Flickr or YouTube, but the whole Web 2.0 concept is out of their reach. What should we do about that, or should we just keep the whole term to ourselves?</p> …but the customer still knows nothing about Web 2.0. Absolutely nothing. They might know about Flickr or YouTube, but the whole Web 2.0 concept is out of their reach. What should we do about that, or should we just keep the whole term to ourselves?

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