Comments on: What is a brand anyway? http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/ Niko Nyman's blog on shifting topics. Mon, 01 Dec 2008 17:57:13 +0000 http://wordpress.org/?v=2.6 By: Michael Wagner http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1538 Michael Wagner Mon, 12 Jun 2006 22:15:14 +0000 http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1538 <p>Thanks for the link! Much appreciated.</p> <p>This is a helpful extension of the branding conversation. Thanks for enlarging the dialogue.</p> <p>Keep creating, Mike</p> Thanks for the link! Much appreciated.

This is a helpful extension of the branding conversation. Thanks for enlarging the dialogue.

Keep creating, Mike

]]> By: Niko http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1527 Niko Sun, 11 Jun 2006 17:20:07 +0000 http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1527 <p>Or you need to realize you never had control over the brand in the first place, you always had the power to influence only. I think (hope) that good brand managers have always known that. Either because they're smart, or because on their first week on the job they noticed controlling everything is impossible. I think the worst brand managers micro-manage and just make sure everybody uses the logo in the right place, the better ones think less of specific media and take care of those "parameters" you mentioned and keep the brand on course.</p> Or you need to realize you never had control over the brand in the first place, you always had the power to influence only. I think (hope) that good brand managers have always known that. Either because they’re smart, or because on their first week on the job they noticed controlling everything is impossible. I think the worst brand managers micro-manage and just make sure everybody uses the logo in the right place, the better ones think less of specific media and take care of those “parameters” you mentioned and keep the brand on course.

]]> By: Scott Weisbrod http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1526 Scott Weisbrod Sun, 11 Jun 2006 16:34:51 +0000 http://www.nnyman.com/personal/2006/06/11/what-is-a-brand-anyway/#comment-1526 <p>Thanks for the link! The only thing I would add is that a brand is what your customers make it. Arguably, it's easier to "manage" that brand when you're a company of 5 versus 50,000; but the underlying idea here is that since brand is a gut feeling in the stomachs of your customers; you need to give up control of the brand but make sure that put some parameters in place to guide it.</p> Thanks for the link! The only thing I would add is that a brand is what your customers make it. Arguably, it’s easier to “manage” that brand when you’re a company of 5 versus 50,000; but the underlying idea here is that since brand is a gut feeling in the stomachs of your customers; you need to give up control of the brand but make sure that put some parameters in place to guide it.

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